The 4-1-1: Be the total package, match the needs of clients, and meet Conexiant (formerly BroadcastMed)

4 thoughts from me, 1 Insight from an industry insider, and 1 market for you to consider.

4-THOUGHTS FROM ME:

1. Offer editors the total package so their job is easier.  Become known as a specialist writer who provides everything needed all at once so the editor has to do the least amount of work once they receive your article. Then they will want to assign you more articles—stat!

2. Be a consummate professional.

3.  Nail all the details from the get-go:

·   Drill down to get a concrete assignment scope

·    Accept a REALISTIC-for-you deadline

·    Ask if they have a specific KOL (s) in mind

·    Interview the requested amount of people (or discuss with the editor)

·    Write headline, deck, subheads, side bars (if needed)

·    Hit the word count and meet the deadline (providing updates if necessary)

·    Provide or suggest tables, charts, graphic elements, infographics…

·    Include names of sources, references, links, contact info while submitting etc.

·    Invoice promptly

4. Remember the business adage: under promise and over deliver. Be pragmatic and don’t promise elements or services you can’t deliver. Then when you hit it out of the park—by writing a terrific piece, getting the tough interview, or handing it in early—your client is thrilled.

1- Advice on Providing a Top-Tier Experience

Angela Myers, a health writer and content strategist, and founder of Angela Myers Creative, gives insight into how she earns repeat business:

“Since I started my business, I've had 2 focuses: deliver great work AND a top-tier client experience. To accomplish the latter, I respond to emails within one business day and am proactive at pitching ideas or following up on projects with my clients. I also regularly reflect on my client journey and brainstorm ways to make it as easy as possible to work with me, such as ensuring my invoices are sent on a regular cadence with easy ways to pay. To ensure I deliver quality work, I have honed my editing skills. I also study a client's published work to get an idea for their tone and audience and have a Google doc where I note any stylistic preferences or editorial feedback for future assignments,” she says. 

1-RESOURCE FOR YOU: CONEXIANT

Here’s info on another established medical publisher.

Conexiant, formerly BroadcastMed, is a healthcare information marketplace that provides content, engagement, and industry insights to healthcare professionals (HCPs), medical institutions and manufacturers, service providers, and pharmaceutical companies. Conexiant is a “comprehensive brand and destination that unites trusted medical content and engagement from Aegis, Digitell, Harborside, PentaVision, Texere Publishing, and the original BroadcastMed business.”

The group produces content in numerous spaces, including dental, oncology, ophthalmology, and optometry. Learn more here.

Until next time,

Lisa

Break into Medical Publishing (Digital Book Coming soon!)

Thank you Mika Baumeister for the photo!